Oras Group: Engaging a multi-national workforce with Eletive

When Aleksandra Nowak-Kmieć, HR Manager at Oras Group, joined the company in early 2024, Eletive was being introduced at the same time. What followed was not just the launch of a new employee engagement survey, but the beginning of a more decentralised, self-driven approach to engagement across the organisation.

“The overall experience with Eletive has been great. The app is very intuitive and easy to navigate, and the help centre and chatbot support are very user-friendly. And this experience is shared by the managers and supervisors who use it in our organisation.

Engaging a multi-national and multi-lingual workforce

Oras Group is a leading European manufacturer of faucets and showers, with its origins in Finland and production sites in Finland, Poland and Sweden. Alongside its flagship Oras brand, the group also includes Hansa, Gustavsberg and Vatette, following the acquisition of the Swedish brand from Villeroy & Boch in 2025.

The workforce reflects the full value chain: R&D specialists, manufacturing employees, sales teams and shared services, spread across countries, languages and roles.

For HR, this complexity brings both opportunity and challenge – especially when it comes to engagement, communication and inclusion.

Making engagement accessible to everyone

Oras Group first ran its employee engagement survey with Eletive in 2024. Since then, the use of the platform has expanded steadily.

Today, Eletive supports several key HR processes at Oras Group:

• Annual employee engagement surveys across the whole organisation

• 360 feedback processes

• Custom pulse surveys, including integration check-ins during the recent acquisition

• Ongoing plans to consolidate whistleblowing into Eletive, bringing everything into one place

“We really like that Eletive offers such a flexible solution. We can easily build a custom survey to pulse check how the integration team was doing – morale, workload, everything.”

For Aleksandra, coming from a manufacturing HR background, accessibility was critical – particularly for blue-collar employees.

“I’m very pragmatic when it comes to different solutions. Engaging a manufacturing population is often challenging. But with Eletive, it’s super easy.”

Self-service by design – for HR, managers and employees

One of the biggest differences Aleksandra noticed was how intuitive the platform is, not just for HR, but for managers and employees as well.

“When you log in as a user, the app is very intuitive. You can learn by yourself. The help centre and chatbot are great – informative and available at the click of your fingers.”

This ease of use has had a tangible impact on HR’s daily work.

Managers can navigate through the app intuitively, which reduces questions and support requests HR needs to handle. That’s crucial today – HR need and want to automate, decentralise and let people manage things themselves.

Aleksandra herself uses Eletive in three different roles: as an employee, as a manager, and as a group-level administrator.

“Out of all the platforms I’ve worked with for HR processes, Eletive is the easiest to handle from an admin standpoint. I like learning by doing – and with Eletive, that works perfectly.”

From results to action – without friction

For managers, the value doesn’t stop at seeing results. Built-in guidance helps translate data into action.

“What managers really appreciate is the support in working with the results. You get tips instantly. In just a few clicks, you find concrete suggestions on what to do.”

This has also made engagement more accessible for employees.

“Even if a manager is less comfortable having these conversations, the platform supports both managers and employees. People who want to take their engagement into their own hands can do it – everything is there.”

Aleksandra sums it up with advice she once received herself:

“I once had a boss who told me: if you’re an HR who makes HR processes easier, you’re the best kind of HR. Eletive really makes that possible.”

Strong partnership, not just a platform

Besides the technology, Aleksandra highlights the importance of close customer support. At Oras Group, Eletive’s Customer Success Manager has played a key role in driving adoption.

“Working with our Customer Success Manager, Evelina has been a dream experience. She’s available, quick to react, and extremely knowledgeable.”

The value of this partnership became especially clear during manager training sessions focused on action planning, provided by Evelina for Oras Group employees.

“After the training, managers immediately went in and started registering their action plans. You could see right away that the training worked.”

In a busy HR environment, that reliability matters.

“I just know that every question I have will be sorted out in no time. That makes a huge difference.”

Turning engagement data into strategic insight

At group level, Oras uses Eletive’s reporting to support leadership discussions and decision-making.

“I mainly use the reports you can pull directly into presentation decks. The trends are really powerful – this was our second year, and they offer so much insight.”

The impact is not just theoretical. From year one to year two, Oras Group’s overall engagement score increased by 0.2 points. Two drivers stood out: “feedback & communication” and “Relationship with manager”.

“Those two drivers increased by 0.3 to 0.4 points, and they pulled the overall engagement score up. We had embedded elements of feedback more clearly into our performance processes – and now we can really see the effect.”

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Engagement as a shared responsibility

For Aleksandra, the biggest shift is cultural rather than technical.

“This tool supports a more hands-off, trust-based culture. It gives employees the opportunity to sit in the driver’s seat and take more ownership for their engagement and development.”

Not everyone will use the platform in the same way, and that’s fine.

“Some employees will tap into it less, and that’s okay. But for those who want influence and ownership of their employee experience, the tools are there.”

Looking ahead, Aleksandra sees even more potential in linking engagement data with business metrics.

“We’re currently working on developing metrics dashboards and combining engagement data with other KPIs will be the next step.”

One platform, many voices

For Oras Group, Eletive has become more than a survey tool. It is a shared space where engagement, feedback and action come together – across roles, countries and cultures.

“Not all are going to believe all this praise,” Aleksandra laughs. “But it’s true. It’s really great working with you.”

And for a growing European manufacturer navigating change, that ease, clarity and shared ownership can make all the difference.